{"id":3679,"date":"2025-02-15T12:14:32","date_gmt":"2025-02-15T12:14:32","guid":{"rendered":"https:\/\/erikap.co.uk\/?page_id=3679"},"modified":"2025-02-23T22:53:39","modified_gmt":"2025-02-23T22:53:39","slug":"fitbit-tracker-data","status":"publish","type":"page","link":"https:\/\/erikap.co.uk\/?page_id=3679","title":{"rendered":"Fitbit Tracker Data"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Page Header&#8221; _builder_version=&#8221;4.27.4&#8243; background_image=&#8221;https:\/\/erikap.co.uk\/wp-content\/uploads\/2023\/12\/cropped-cropped-charlotte-karlsen-2rMOrpr3GUk-unsplash-scaled-1.jpg&#8221; parallax=&#8221;off&#8221; background_size=&#8221;initial&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;Fitness Data Analytics&#8221; text_orientation=&#8221;center&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.4&#8243; 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button_two_bg_color__hover_enabled=&#8221;on&#8221; button_two_bg_color__hover=&#8221;#ffffff&#8221;]<\/p>\n<p>R programming<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;90px||90px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;45px|0px|45px|0px&#8221; custom_width_px=&#8221;710px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#4e5ed0&#8243; divider_weight=&#8221;3px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; background_color_gradient_direction=&#8221;90deg&#8221; max_width=&#8221;100px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||20px|&#8221; custom_padding=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Projects Section Title&#8221; _builder_version=&#8221;4.27.4&#8243; header_font=&#8221;Montserrat||||&#8221; header_text_color=&#8221;#1f1f1f&#8221; header_font_size=&#8221;36px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;710px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span>Fitness Tracker Data Analysis<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Projects Section Subtitle&#8221; _builder_version=&#8221;4.27.4&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;710px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>This analysis explores a public dataset of Fitbit users to uncover potential insights into activity habits and health trends.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 data-start=\"234\" data-end=\"255\">Key Questions:<\/h4>\n<ol data-start=\"256\" data-end=\"905\">\n<li data-start=\"256\" data-end=\"455\">\n<p data-start=\"259\" data-end=\"455\"><strong data-start=\"259\" data-end=\"279\">Exercise Minutes<\/strong>: How much exercise do Fitbit users typically log per week?<br data-start=\"338\" data-end=\"341\" \/>This can be compared to the recommended 150 minutes of moderate activity for maintaining a healthy lifestyle.<\/p>\n<\/li>\n<li data-start=\"460\" data-end=\"707\">\n<p data-start=\"463\" data-end=\"707\"><strong data-start=\"463\" data-end=\"492\">Steps and Activity Levels<\/strong>: What is the average number of daily steps, categorized by activity levels?<br data-start=\"568\" data-end=\"571\" \/>Understanding these patterns can reveal user preferences and highlight opportunities for wearables and coaching programs.<\/p>\n<\/li>\n<li data-start=\"709\" data-end=\"905\">\n<p data-start=\"712\" data-end=\"905\"><strong data-start=\"712\" data-end=\"733\">Activity Patterns<\/strong>: When are users most active throughout the day and the week?<br data-start=\"794\" data-end=\"797\" \/>These insights can help identify peak activity periods and encourage more consistent physical activity.<\/p>\n<h4 data-start=\"907\" data-end=\"923\"><\/h4>\n<h4 data-start=\"907\" data-end=\"923\"><\/h4>\n<h4 data-start=\"907\" data-end=\"923\">Analysis:<\/h4>\n<p data-start=\"924\" data-end=\"1125\"><strong data-start=\"924\" data-end=\"934\">Tools:<\/strong> R packages (<strong><code data-start=\"947\" data-end=\"958\">tidyverse<\/code>, <code data-start=\"960\" data-end=\"967\">scale<\/code><\/strong>)<br data-start=\"968\" data-end=\"971\" \/><strong data-start=\"971\" data-end=\"987\">Data Source:<\/strong> The dataset is publicly available on Kaggle (Fitbit Fitness Tracker Data) and is classified as 100% complete, credible, and compatible.<\/p>\n<p data-start=\"1127\" data-end=\"1274\"><strong data-start=\"1127\" data-end=\"1147\">Sample Overview:<\/strong><br data-start=\"1147\" data-end=\"1150\" \/>The dataset contains activity data from 33 Fitbit users over one month. However, several limitations should be considered:<\/p>\n<ul data-start=\"1275\" data-end=\"1628\">\n<li data-start=\"1275\" data-end=\"1384\"><strong data-start=\"1277\" data-end=\"1299\">Small Sample Size:<\/strong> The dataset includes only 33 users, which limits the generalizability of insights.<\/li>\n<li data-start=\"1385\" data-end=\"1491\"><strong data-start=\"1387\" data-end=\"1422\">Missing Contextual Information:<\/strong> There is no data on participants&#8217; gender, occupation, or location.<\/li>\n<li data-start=\"1492\" data-end=\"1628\"><strong data-start=\"1494\" data-end=\"1518\">Incomplete Tracking:<\/strong> Some users did not log their activity daily, leading to potential biases and missing data for certain days.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><strong>Low Activity Levels:<\/strong><\/p>\n<ul>\n<li><strong>Finding: <\/strong>A significant portion (45%) of users exhibit low activity levels.<\/li>\n<li><strong>Insight: <\/strong>This highlights an opportunity for Bellabeat to target women who struggle to meet activity recommendations.<\/li>\n<li><strong>Action: <\/strong>Develop marketing messages and products that cater to this segment, focusing on low-impact activities like brisk walking.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; min_height=&#8221;491px&#8221; custom_padding=&#8221;45px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/erikap.co.uk\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-09-at-20.40.20.png&#8221; title_text=&#8221;Screenshot 2024-07-09 at 20.40.20&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; height=&#8221;316px&#8221; max_height=&#8221;965px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">Calculation the average weekly exercise minutes for Fitbit users. (Top 10 active min)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/erikap.co.uk\/wp-content\/uploads\/2024\/06\/Barchart-wordpress-1.jpeg&#8221; title_text=&#8221;Barchart-wordpress-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">Compare the average to the recommended 150 minutes.<\/p>\n<p style=\"font-weight: 400;\">Highly active: Exercise minutes &gt; = 295 min;<br \/>Mid Active:\u00a0Exercise minutes\u00a0295min-150min;<br \/>Not Active:\u00a0Exercise minutes\u00a0\u00a0&lt;150 min;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><strong>Steps Below Recommendation:<\/strong><\/p>\n<ul>\n<li><strong>Finding: <\/strong>The average user doesn\u2019t reach the recommended 10,000 daily steps.<\/li>\n<li><strong>Insight: <\/strong>This suggests a need for products or features that encourage users to be more active.<\/li>\n<li><strong>Action: <\/strong>Highlight features in the app or wearables that promote increased activity, such as step challenges or gamification elements.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/erikap.co.uk\/wp-content\/uploads\/2023\/12\/Steps-vs-activity-wordpress1.png&#8221; title_text=&#8221;Steps-vs-activity-wordpress1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;311px&#8221; height=&#8221;166px&#8221; max_height=&#8221;706px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><strong>Daily Activity Patterns:<\/strong><\/p>\n<ul>\n<li><strong>Finding: <\/strong>Step counts rise for all groups after 6 pm. The more active groups have higher average steps throughout the day.<\/li>\n<li><strong>Insight: <\/strong>This suggests potential for evening activity promotion and highlights the importance of encouraging consistent activity throughout the day for all users.<\/li>\n<li><strong>Action: <\/strong>Consider offering evening activity suggestions or reminders within the app. Develop strategies within the app to motivate users to maintain activity levels throughout the day.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/erikap.co.uk\/wp-content\/uploads\/2023\/12\/steps-day-wordpress.png&#8221; title_text=&#8221;steps-day-wordpress&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;311px&#8221; height=&#8221;166px&#8221; max_height=&#8221;706px&#8221; custom_padding=&#8221;|120px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><strong>Weekend Activity Patterns:<\/strong><\/p>\n<ul>\n<li><strong>Finding: <\/strong>All activity groups see a decrease in steps on Sundays and higher steps on Saturdays (particularly in the low activity group).<\/li>\n<li><strong>Insight: <\/strong>This suggests weekends offer more time for physical activity, especially for those with lower baseline activity during the week.<\/li>\n<li><strong>Action: <\/strong>Develop targeted weekend activity challenges or content to capitalize on this increased leisure time.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/erikap.co.uk\/wp-content\/uploads\/2023\/12\/weekdays-word.png&#8221; title_text=&#8221;weekdays-word&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;311px&#8221; height=&#8221;166px&#8221; max_height=&#8221;706px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0C71C3&#8243; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><a href=\"https:\/\/www.kaggle.com\/code\/erika22\/capstone-case-study-fitness-data-analytics\">https:\/\/www.kaggle.com\/code\/erika22\/capstone-case-study-fitness-data-analytics<\/a><\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/www.kaggle.com\/code\/erika22\/capstone-case-study-fitness-data-analytics&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][et_pb_post_nav _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_text_color=&#8221;gcid-cec232a7-b6b7-44dd-8069-e0b6a3a379a8&#8243; title_font_size=&#8221;21px&#8221; custom_padding=&#8221;5px|5px|5px|5px|true|true&#8221; border_radii=&#8221;on|2px|2px|2px|2px&#8221; border_style_bottom=&#8221;inset&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.07)&#8221; global_colors_info=&#8221;{%22gcid-cec232a7-b6b7-44dd-8069-e0b6a3a379a8%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.04)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf08c;||fa||400&#8243; icon_color=&#8221;#0C71C3&#8243; icon_width=&#8221;35px&#8221; url=&#8221;http:\/\/www.linkedin.com\/in\/erikap423&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R programming &nbsp;Fitness Tracker Data AnalysisThis analysis explores a public dataset of Fitbit users to uncover potential insights into activity habits and health trends.Key Questions: Exercise Minutes: How much exercise do Fitbit users typically log per week?This can be compared to the recommended 150 minutes of moderate activity for maintaining a healthy lifestyle. Steps and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3679","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/erikap.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erikap.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/erikap.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/erikap.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erikap.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3679"}],"version-history":[{"count":19,"href":"https:\/\/erikap.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3679\/revisions"}],"predecessor-version":[{"id":3932,"href":"https:\/\/erikap.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3679\/revisions\/3932"}],"wp:attachment":[{"href":"https:\/\/erikap.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}